Monday, May 18, 2009

Grreenwashing

"Just 2 percent of the growing number of self-proclaimed green products on store shelves make completely legitimate claims on their labels, a report by consulting firm TerraChoice Environmental Marketing said on Wednesday."

Read the full article on Reuters here.

I suspect the many of the companies making these products are genuinely trying to make a greener product. Then along comes a marketing department that just has to up the hype a little more. . .

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